Pay-Per-Click Marketing

What Is Pay-Per-Click Advertising?

PPC (pay-per-click) is a model for marketing on the internet in which advertisers pay a fee when one of their ads is clicked by user/visitor. Basically, it’s a way of buying visits to your website, rather than attempting to “earn” those visits spontaneously.

Search engine advertising is the most famous procedure of PPC. It lets advertisers bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

How Does Pay-Per-Click Advertising Work?

With the goal for promotions to show up close by the results on a search engine (normally alluded to as a Search Engine Results Page, or SERP), advertisers cannot just pay more to guarantee that their promotions seem more conspicuously than their competitor’s promotions. Rather, promotions are subject the what is known as the Ad Auction, a totally computerized process that Google and other major search engines use to decide the pertinence and legitimacy of advertisements that show up on their SERPs.

PPC Packages

Pay Per Click Packages

Startup Plan

Standard Plan

Professional Plan





Duration No Contract/One Time No Contract/One Time No Contract/One Time
Networks (Google Ads) 1 Network Any 2 Networks Any 2 Networks
Ad Campaign Copywriting Yes Yes Yes
Simultaneous Ads Up to 5 Ads Up to 10 Ads Up to 20 Ads
No Of Keywords 30 keywords Targets 60 keywords Targets Unlimited
Keyword Optimization Yes Yes Yes
Geo Targeting Setup Yes Yes Yes
Keyword Bid Optimization Weekly Basis 3 Day Basis Daily Basis
Conversion Tracking Yes Yes Yes
Competitor Analysis No Yes Yes
Ad Copy Optimization Limited Yes Yes
Ad Schedule Setup Yes Yes Yes
Landing Page Consultation Limited Consultation Full Consultation Yes
A/B Testing No Yes Yes
Ad Spending Budget Upto $500 Upto $1000 Upto $1500
Reporting Monthly 14 Day Reporting 7 Day Reporting
Advanced Reporting No Yes Yes
Support Email & Chat Email & Chat Email & Chat
Campaign Creating Charges If Required $100 If Required $150 If Required $150
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