SEO is slow. It can take years to build up the ability of a domain as well as the positions of pages. Search engine optimization is the slowest type of marketing I understand. It is in fact.
But there’s one major shortcut.
This post is a step-by-step guide to improving your Google ranks quickly. It’s the only fast search engine optimization tactic I am aware of. If you’ve never done it before, there may be huge opportunities to boost your Google rankings. The key is in your own Analytics.
Update: Because This video, Google Analytics changed the title of the”Search Engine Optimization” report.
The target is to find a keyphrase that you’re already ranking for, but not rank that high. If you can find these phrases, it is possible to locate the corresponding page. If it is possible to locate the page that is ranking, you’re able to better optimize it to the phrase and observe the rank jump.
Make sense? Here’s the overview again, then we’ll go into detail.
Locate the phrases that you almost rank high.
Find the page in Google search results. Verify the ranking.
Then improve the webpage by better signaling the significance of the term.
It’s extremely fast. There is absolutely no requirement to research keyphrases because Analytics will give us the term. It’s not necessary to check the contest, because it has already ranked in Google. That is why this is the fastest way to increase Google positions with the smallest possible work.
The whole process takes you five to ten minutes. Sound good?
- Take a look at the “Queries” report
First, let’s find the phrases which you are almost rank high for.
Note: if you are not able to get this report, you most likely haven’t connected your Search Console accounts to Google Analytics. There’s a video here that shows how to set up this.
This report shows:
All the phrases you rank to get
The number of times you’ve appeared in Google (impressions)
The number of times your pages have been seen from these phrases (clicks)
How large you rank for the phrase (average position).
Notice: This record shows data for just the previous three months and shows no information for the previous two days. Establish your date range to cover three full months to get as much data as you possibly can.
2. Establish an advanced filter
We are searching for phrases which currently rank in Google, but could use improvement. We need to utilize an Advanced Filter to locate just the phrases for which we rank high, but not too significant.
Here is what that filter looks like.
The notion is a page that ranks greater than 10 is high on page two. This assumes that there are 10 natural search listings on page one, which really isn’t true, but it’s close enough for us to create this work.
In other words, this filtered report inquires Google Analytics this question: “What phrases do I rank for on page two?”
Where’s the best place to hide a dead person? Page two of Google.
No one wants to rank on page two, however, the good news is, high on the page is almost page one. You are right below a tipping point. This is low hanging fruit!
3. Sort the report by ranks
Click on the column header”Average Position” to sort the report. In fact, you’ll need to click it twice so it is possible to see the 11s at the top.
ProTip! Make an Analytics”Shortcut”
Just click on the”Shortcut” link over the report, name it and click on OK. The report will be available anytime in the left side navigation of Google Analytics.
4. Dig through this list, find phrases and confirm the rankings
You’ll quickly notice that this record indicates some odd phrases. Things that seem irrelevant. Don’t fret about them. Each website rankings for unrelated phrases.
This report may also reveal phrases that have your name. Skip past those also. Search engine optimization is about ranking and getting traffic from non-branded phrases.
Ideally, you will find some buyer-related keyphrases. Remember, there are two sorts of keywords …
Question Marks Phrases entered by those that are researching a problem, without yet knowing how they want to resolve it. Example:”why does cold water damage my teeth?”
Dollar Evidence Phrases entered by people who know how they wish to solve their issue and are looking for a presumed alternative. They are often ready to shell out money. Instance:”emergency dentist Chicago”
Locate a Couple? Great. Let us proceed.
5. Confirm your rankings
Today you’ll notice that the”average position” isn’t the same as rankings. Sometimes, you will see yourself ranking higher than the report indicates.
There are plenty of reasons for the disagreements.
Your website may have more than one page which rankings for the phrase.
Your site may rank in image search results.
Your website may rank differently today than the average ranking round the date range in the report.
Your search results may be personalized for you based on where you are, browsing history, etc..
You can avoid that last problem by performing a couple of things before you search: logging out of Google, with”private” or”incognito” settings in your browser, using a browser you do not usually use, employing a proxy server to connect to Google or using Google’s Ad Preview tool.
Note: Really, there’s absolutely no such thing as a totally neutral search. That’s why A/B testing for Google rankings is hopeless. There are in fact many versions of Google on the market! Therefore don’t fret a lot about trying to be anonymous.
Do not expect the information to be true. You’re just searching for hints.
Locate a page that rankings for a term, but not too large? Great. Let us keep going!
6. Check to determine how the term is used on the page
Now we want to observe how well the page was optimized for your term. Does the term appear on the webpage in the right places? Was the page suggesting significance?
It’s likely that the term hardly appeared on the page in any way. It’s possible the standing was completely random.
If so, you now have a chance to indicate the relevance and enhance the positions with very little work. Here is the Way to check:
While viewing the page, search for the phrase (using control+F or command+F on a Mac) just as you would inside a Word file.
Does the phrase appear on the webpage?
Does it seem all together, or can it be broken up?
Where does this appear? In the name, header and body text?
How many times is it used in each place?
If the phrase is not in the title, header, and body text, then this page wasn’t really optimized. The Google positions were accidental.
Find the page is not optimized? Great! But first…
Warning: Before you move, check to make sure this page isn’t already ranking for other phrases. It is likely to signify the relevance for one phrase and hurt the relevance for another phrase.
To ensure that you don’t de-optimize it, go back to your Queries report and look for other phrases that the page might rank for. Search for all these phrases in Google. Or just enter the page address into SEMrush. This will tell you each of the phrases the page rankings for and how high. That is great data!
If the page already ranks for another duration, assess the volume at the Google Keyword Planner. Is the term popular? Is it a more applicable phrase that may attract more targeted traffic?
If the answer is yes, do not hurt the relevance for this phrase. Return to the beginning and start again, or proceed to another step using the better term.
7. Enhance the page and indicate the significance of the phrase
Search engine optimization is about indicating value. We suggest relevance using on-page SEO best practices, which we will outline here.
Use the keyphrase once in the page title