What is SEO and How It Works in 2020?

04Mar, 2020

Want to know what is SEO and how it functions? We’ve made this simple SEO guide for you.

One of the biggest questions we get from our customers here in Great SEO Solution marketing is what is SEO and how can it work? For businesses that are just beginning to construct their website or moving via a website redesign, search engine optimization or SEO may sense a bit intimidating.

But it does not have to be like that.

Even should you not have a professional in-house search engine optimization partner, you’re still able to start making some positive changes that will allow you to improve your search engine optimization. With a tiny search engine optimization knowledge under your belt, you may be on your way to enhancing your brand’s search engine rank in no time.

Below, we’ll provide an answer to the million-dollar question — what is SEO and how it works? We will also cover some of the basics of SEO so you can better understand how it affects your company and what you have to do to be in good form.

If you are here, you’re probably wondering what is SEO and how it functions. Let’s dig deeper.

What is SEO and How It Works

SEO is an acronym that stands for search engine optimization, that’s the process of optimizing your website to get natural, or un-paid, traffic from the search engine results page.

In other words, SEO involves making sure changes to your website design and content that make your website more appealing to search engine optimization. You do so in hopes that the search engine will display your website as a top result on the search engine results page.

Though search engine optimization can get quite complex when it comes to all the different elements that impact your position, the basic process isn’t quite as difficult to understand.

Search engines need to deliver the very best support for their customers. This means delivering results on the search engine pages that are not just high quality but also relevant to what the searcher is searching for.

In order to do so, search engines will scan crawl, distinct websites to better understand what the site is about. This helps them produce more relevant results to individuals who are searching for certain topics or keywords.

In the same way, the search engines will scan the website to determine how easy it’s to navigate and read, rewarding user-friendly sites with higher ranks on the search engine results page.

SEO is the process that organizations go through to help make sure their website ranks high in the search engines for relevant keywords and phrases. For instance, let us say you have an informative article about how to build a birdhouse.

In order to get your content in front of the ideal people, you wish to attempt and optimize your blog post so that it will appear as a top result for anyone who searches for the term”build a birdhouse.”

There are many  benefit of SEO to your industry. By enhancing your SEO, you can work to broaden your visibility on the search engines. This helps you achieve and engage more potential customers. By creating more engaging and powerful SEO-focused content, then you can increase your chances of bringing in more targeted organic traffic.

Factors That Impact SEO

Now that you understand what is SEO and how it works, let’s take a peek at some of the elements that can affect your search engine optimization ranking. Search engine giant, Google will never give away the exact algorithm they use to rank websites.

But, we have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. These factors comprise both search-engine and off-page factors, which we will discuss below.

Factors that Affect On-page and Off-page Search Engine Optimization

1.Content Marketing

Before we dive into a few of those variables of on and off-page SEO, let’s talk about content. Content is successful in both attracting the search engines and assisting your company make connections with site visitors.

In the same way, the more engaging and effective articles you’ve got on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.

The key to generating content that’s optimized for both the search engines and your human site visitors is to create many different different types of content bits which are well-written and on topics that are most relevant to your viewers.

Here are just a few types of content Which You Can focus on to help improve your content, thus, your search engine rankings:

Blog articles and articles

Social media content

E-books and whitepapers

How-To Guides and Tutorials

Videos and sound recordings

Infographics along with alternative visual content

One other important matter to consider when generating content for your website is SEO keywords and phrases. These are pertinent words and phrases a search engine user might type in when looking for answers to their own queries or related products and services.

If you create content around these keywords and phrases, you enhance your chances of ranking higher for those keywords on the search engine results page.

Yet another element that could affect your content, and so your search engine ranking, is how fresh your content is. Freshness basically refers to how frequently your company posts new content to your site.

But, creating new content is not the only way to maintain your content fresh. It is also possible to freshen your articles by updating articles, rewriting them to make them more effective, or adding new information and data over time.

Though generating content takes resources and time, it’ll more than pay off in the long run. Search engines adore great content and customers need quality articles to better understand the value your organization can provide.

Start off by creating a couple of blog posts and work to construct a following on interpersonal networking. Once you’ve got a group of loyal fans and followers, your organization can operate to create unique types of networking to attract and engage new leads.

2. On-Page SEO

The on-page SEO factors are those components that occur on your website. These are the things which you have complete control over, which means you may work to enhance these factors with time by following best practices for SEO. This goes beyond simply your content marketing to the deeper levels of your website’s HTML.

Here are just a few of the on-page Search Engine Optimization variables that can help you improve your search ranking:

Title Tag — The name tag on each page tells the search engines what your page is all about. This should be 70 characters or less, including the keyword your content concentrates on your business name. This is also employed by your visitors to better understand what the page is all about and if it is relevant. This should contain your keyword and provide enough details to inform the reader what the content is about.

Sub-headings — Not only do sub-headings create your content easier for people to read, but it can also help improve your SEO.

Internal Links — Building internal links, or links to other content on your site, can help search engines find out more about your site. By way of example, if you’re writing a post about the value of a specific service or product, it is possible to link to the product or service page in your blog post.

Image Name and ALT Tags — If you’re using pictures in your website or inside your blog articles, you will also wish to add your keyword phrase in the picture name and alt tag. This will help search engines better index your own images, which may arise when users perform a picture search for a certain keyword or phrase.

When strategically setting your search engine optimization keywords and phrases in your pages, it is important to avoid over-optimization. Google and other search engines will penalize your page when it attempts to use keywords too many times throughout the content.

In addition, you want to make sure that each piece of content concentrates on just one or two keywords. This helps make sure your content is relevant and specific. Attempting to tackle a lot of keywords at the same time may negatively affect your search engine optimization because it often makes for un-focused and lean articles.

While website content plays a vital role in your search engine ranks, it’s also important to take into account your site architecture. You want to use a website design which makes it easy for search engines to scan or crawl your pages and content.

Building internal hyperlinks between your own pages, creating a sitemap and submitting your sitemap to search engines may both help improve your site’s crawlability and give your search engines a much better understanding of your own content.

Yet another concern in regards to your website’s architecture is whether your website is mobile-friendly. Many customers are searching for brands and information in their cellular devices.

You need to be certain these customers are able to view, browse, and navigate your website from their mobile device. Not only does this affect the user experience, but it can also affect your SEO.

2.Off-Page SEO

In addition to the on-page SEO elements your organization has control over, there are also off-page search engine optimization factors that could affect your ranking. Even though you do not have direct control over these off-page factors, there are ways that you can enhance your chances of having these factors work out in your favor. (But more about this later!)

Here are a couple of the various off-page Search Engine Optimization factors that can impact your search engine rankings:

Trust — Trust has become an increasingly significant element in a website’s Google ranking. This is how Google determines whether you have a legitimate site that people can trust. Among the greatest ways to improve confidence is by creating quality backlinks from sites that have jurisdiction. You want to be cautious here as spamming sites with

Link– is a fast and easy method to get your website banned from the search engines. Rather, take some time to construct relationships with influencers and fans that produce quality content and will link back to your website in their content.

Social — Another important off-page SEO variable are social signals, such as likes and shares. If it comes to boosting SEO, you want to search for quality shares from influencers. The more quality content you publish, the more likely you will be to get people to share your content with other people.

Though you do not have direct control over what happens outside your organization, you can raise your chances of improving off-page SEO simply by creating quality content that others will discover valuable.

The more important and interesting your content is, the more likely the others are to link to your content and share it on social networking. The more people trust that the content, the greater the search engines will as well.

Black Hat vs. White Hat SEO

What is SEO and How It Works

If it comes to SEO, there are two distinct approaches that organizations consider to optimizing their websites for the search engines — black hat vs. white hat SEO.

Some organizations are only interested in SEO so that they can rank their content quickly and make some money in the short term. Black hat SEO entails tactics that focus on optimizing content just for the search engines.

This means that organizations are not considering the individual people that will read and browse their website content. These associations will bend or break the rules so as to better their site rankings to make a fast buck.

In the long run, this strategy to SEO produces pages that are often difficult for individuals to read and look a whole lot like spam. Although the sites may rank more quickly than those that are optimized properly, these websites tend to be penalized or banned by search engines fairly quickly.

Overall, this get-rich-quick strategy to SEO destroys the organization’s chance of building a site that is sustainable and able to bring in new prospects for a long time to come.

On the other hand, white hat SEO is an effective approach to optimizing your website for search engines and building a sustainable business online. This approach to search engine optimization involves focusing on the human audience that will be clicking on and reading the website’s content.

The goal of this sort of SEO is to create the best content possible on a site that’s easy to read and navigate while also pursuing the search engine’s principles for optimization.

It’s important to remember that though black hat SEO tactics may help you rank quickly, it’s inevitable that the search engines will eventually figure out what it is you are doing and penalize your site.

Based on the seriousness of the crime, your site might not be able to come back in the penalties. The only way to build a sustainable online business that can bring about more natural traffic over time is to follow SEO best practices and make powerful content your visitors will find valuable.

What is SEO and How it Works: Final Takeaways

After learning more about what is SEO and how it works, you can now work to make changes to your site so as to improve your search engine optimization and enhance your rankings on the search engine results page.

Bear in mind, there are a lot of factors that affect your SEO rank, but the most significant thing to think about is whether your content is useful and applicable to your intended audience.

Remember that search engine optimization takes time to work its own magic. You won’t experience the benefits of SEO overnight. In reality, it might take weeks to enjoy the consequences of your hard work.

However, after SEO best practices by producing quality content that is focused on assisting your individual visitors is the very best approach to build a sustainable internet company that will continue to earn new organic website traffic for years to come.

Want help building your SEO? If you are not happy with your search engine positions, it may be time to call in an Atlanta SEO company. The talented team at LYFE marketing provides quality SEO solutions which will allow you to improve your search engine rankings and bring in more relevant organic visitors to your website.

Call us today to get started: –+1(516) 430-3587

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