Pay-Per-Click Marketing

What Is Pay-Per-Click Advertising?

PPC (pay-per-click) is a model for marketing on the internet in which advertisers pay a fee when one of their ads is clicked by user/visitor. Basically, it’s a way of buying visits to your website, rather than attempting to “earn” those visits spontaneously.

Search engine advertising is the most famous procedure of PPC. It lets advertisers bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.


How Does Pay-Per-Click Advertising Work?

With the goal for promotions to show up close by the results on a search engine (normally alluded to as a Search Engine Results Page, or SERP), advertisers cannot just pay more to guarantee that their promotions seem more conspicuously than their competitor’s promotions. Rather, promotions are subject the what is known as the Ad Auction, a totally computerized process that Google and other major search engines use to decide the pertinence and legitimacy of advertisements that show up on their SERPs.